What should vision be

Your vision should feel like a guiding star, or a call to action, for people inside and outside the organisation. But remain tethered to reality. You want to create a picture that is inspiring yet completely realistic and achievable. Keep it short and snappy.

Ideally one sentence, two at most. Too many companies simply tell us they want to make the world a better place, without demonstrating how. Strip out the superlatives. Be unique. If you would like to know more about vision statements, mission statements and strategy, check out my articles on: What is the Difference between a Mission Statement and a Vision Statement? Related Articles. The annual Coursera Global Skills Report helps leaders and [ Even though traditional annual performance reviews are not the most […] Read More.

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That vision statement could be for almost any commercial organisation with shareholders. Take out the reference to shareholders and beverages and it can apply to a large number of non-profit organisations too.

It is a statement full of motherhood and business speak words which carry little meaning simply because they are so open to interpretation by the reader. They carry little meaning overall because they carry all meanings to all people. From the moment our customers walk in the door, they are greeted by a warm atmosphere, subtle music, and friendly and courteous staff. We cater to large groups that are out to have fun, as well as romantic dinners for people celebrating a special occasion.

The restaurant is packed full of customers, and yet we efficiently avoid long delays while they are being seated and while their food is prepared. The lighting, table arrangements, atmosphere, and decorations all encourage our customers to relax, let go of their concerns, and open up to new taste sensations. We provide exceptional service all night long. When they are done, we take care of their check quickly and efficiently. They leave happy, satisfied, but not overly bloated or full.

They leave with the desire of just one more bite of our wonderful food. How clear is that about what we want to achieve as a restaurant? Build vision statement with these components and we run the risk of informing, inspiring and energising our people.

Deckchairs and Titanic are the two words that come to my mind when I hear that a struggling company is about to undergo an organisational restructure. The thoughts ….