Where is faygo located

Over the next decade the soda business grew, and the Feigensons were soon able to buy their own homes. They also hired their first employees and bought a second horse-drawn wagon for deliveries. New flavors were added, including Sassafras Soda and Lithiated Lemon, which used lithium salt as a flavoring agent. Taking a cue from the sound the carbonated beverages made when a bottle was opened, they also began calling their products "pop. In the firm abbreviated its name to "Faygo" because it fit more easily on the bottles.

The Feigenson brothers also purchased their first delivery truck and began to make home deliveries in In Faygo moved its operations to a larger bottling plant on Gratiot Avenue in Detroit. The s was a decade of transition for the company. The postwar years saw a new generation of Feigensons enter the business when Perry's son Mort and his cousin Phil joined the firm.

Television was also beginning to take hold with Americans, and the company decided to begin advertising in the new medium. Faygo hired the Detroit-based W. Doner Co. New flavors developed during the decade included chocolate creme, a richer-tasting root beer, and Uptown, a lemon-lime soda inspired by 7 Up.

The early s saw an increase in television advertising and the debuts of animated characters The Faygo Kid and Herkimer the Bottle Blower. Spots featuring the former used the memorable tagline, "Remember Black Bart? Which way did he go? He went for Faaaaygoooooo! The company also sponsored the popular children's program of comic Soupy Sales, who pitched the company's soda with the line, "George Washington may be the father of our country, but Faygo's the pop. In other developments of the s the company upgraded its manufacturing plant and installed new water treatment equipment.

More flavors were also created, including Black Cherry and Faygo Tango, an imitation of the popular grapefruit-flavored Squirt. A new line of "Royal" flavors was introduced in the early s, which sold for a slightly higher price. One of these, Royal Hawaiian Pineapple Orange, turned out to be a near disaster for the company on its initial run. The pineapple extract used in the flavoring, which was obtained from the Dole company, had not been sterilized, and a few days after the product hit the stores bottles began to explode on shelves and at the factory.

The flavor extract had turned rancid and was generating a buildup of gas in the bottles that caused their tops to shoot off. Faygo quickly recalled the product, and Dole supplied enough sterilized juice to cover the company's losses.

After the problem had been corrected, the flavor went on to become a popular one. Mort like Dr. Pepper, and named after Mort Feigenson, by now the company's president , an apple-flavored soda called Eve, a ginger beer named Faygo Brau, and a nonalcoholic, wine-like soda called Chateaux Faygeaux. As with many other flavors that were introduced over the years, a number eventually fell by the wayside, Frosh being the most durable though Moonshine and Dr.

Mort were both revived years later. The s also saw Faygo introduce a full line of artificially sweetened diet sodas, which soon came to account for half the firm's revenues. If you think Faygo is a new phenomenon, you are mistaken. This brand has been around Detroit in some form or another since The Russian brothers were baker immigrants, and their goal was to turn their cake frosting recipes into soda pop.

The first flavors were Grape, Fruit Punch, and Strawberry. For a while, the Feigenson brothers lived above the bottling plant and used a horse-drawn wagon to make deliveries. By , they were able to ditch the wagon and deliver their flavorful pop in a GMC truck.

Over the next several years, the business grew enough so that they could purchase homes and hire their first employee. During this time, they added Lithiated Lemon and Sassafras flavors to the pop lineup. They even built a new plant on Beaubien St. As the company expanded, the brothers decided that their brand name was too long, so they shortened it to Faygo in Throughout the s, the company added even more flavors — Ace Hi similar to Nehi , Rock and Rye, vanilla, and seltzer water.

For a brief time in , Faygo produced a beer too. The following year, Faygo moved from its original Pingree St bottling plant to a new plant on Gratiot Avenue, which still operates today.

Business really started booming in the s. About midway through the decade, the brothers passed Faygo onto their sons. New bottles and the famous shield logo were added, and the company refined a root beer formula. However, Faygo could only sell its products in Michigan because the pop had a limited shelf life. Apparently, there was a chance that the drinks could explode because of the reaction between the ingredients and poorly filtered water. After consulting with chemists, the company installed a filtration system that removed the impurities from the water.

Then, the pop could be distributed throughout the Midwest. In the mids, Faygo became even more popular when the company started advertising during Detroit Tigers broadcasts.

Also in the s, Faygo launched a low-calorie version of its pop, which it called Ohana. It introduced diet versions in the same decade, and that sub-line soon accounted for a majority of its sales. More flavors were added to the lineup too. In the late s, the original Strawberry pop was renamed to Redpop yes, one word. Before the end of the decade, Faygo was being shipped beyond the regional market and gaining nationwide recognition.

Sometime in the s, Faygo started selling its pop in soda cans as well. When Michigan passed a beverage container deposit law in , the company thought that consumers would prefer to return cans instead of the glass bottles. However, this assumption was wrong, and the switch back to bottles cut into profits for a while.

Also during the s, Faygo innovated a 2-quart bottle and vending machines that dispensed ounce drinks. With the second generation of Feigensons getting ready to retire, the family put Faygo up for sale in the s. In early , TreeSweet Products Corp. The next year, it sold Faygo to National Beverage Corp. Sometime during the s, flavored carbonated water was added to the pop lineup. In , the non-carbonated Ohana drink line was expanded to include lemonade, iced tea, and punches.

Two years later, Faygo made its pop available for purchase in an online store. Faygo was founded in by the Russian-born Feigenson brothers pronounced Fay-gin-sin , Perry and Ben. The Feigensons started out as bakers, and the first three soda flavors they offered were grape, fruit punch, and strawberry -- all modeled after their cake frosting. Among several other innovations, Faygo is credited with being the first to utilize the familiar twist-off cap , and thus the first to market their soda as "pop" for the sound it made when cracking open one of their sodas… err, pops.

Faygo was sold only in Detroit and Michigan into the late s because it had a limited shelf life. These problems were later solved by chemists. Chemists with chemistry degrees.