Where is satya paul in india

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Decoding the big viral hack. What's new in the beauty industry? Paul made a name for himself in Indian fashion by introducing prints on textiles in an era in which embroidery was still considered the high point.

Later, his son Puneet took over from him. Paul was also among the first designers to expand his repertoire to accessories — cufflinks, totes and wallets were as much a part of his brand identity as the clothes.

His family came to India from Pakistan, and he single-handedly changed the language of Indian fashion in the eighties. Earlier, designer Masaba Gupta has also served as the creative director of the fashion house. In , Reliance Brands upped its stake in the company that owned the fashion label Satya Paul, becoming the majority shareholder. It was also Satya Paul, the charismatic marketeer.

He was a free-spirited man. Never miss a story! Stay connected and informed with Mint. Download our App Now!! Paul revolutionised the idea of the sari for Indian women, moving it beyond a utilitarian ethos.

He used experimental touches like geometric patterns, and unexpected fabrics such as muga and tussar silks, chiffon and crepe, to revitalise the silhouette. Paul was born in in Layyah, in what is now Pakistan, before his family moved to India.

He began his career in retail, before moving into the niche market of Indian heirlooms which he exported to Europe and the US.